P.G. Diploma in Marketing
Management
(Distance Education)
Objectives :
1. To cater professional knowledge and imparting higher education in Marketing
Management.
2. To meet the trained man-power needs of manufacturers enterprenuers, employers
and those involved in private and public sector trade industry.Eligibility : Graduation.
Annual Course Fee : Rs. 5000/-
Duration : One Year
Centre of Personal Contact Programme & Examination :
Dr. H.S. Gour University, Sagar (M.P )Scheme of Examination
|
Max
marks
|
Min-Pass
marks
|
||
| THEORY | |||
| Paper - 1 | Fundamentals of Management and Organizational Behaviour |
100
|
36
|
| Paper - 2 | Principles of Marketing Management |
100
|
36
|
| Paper - 3 | Marketing Research |
100
|
36
|
|
Paper - 4 |
Sales Management |
100
|
36
|
| Paper - 5 | Advertising Management |
100
|
36
|
| PRACTICAL | |||
| Paper - 6 | Dissertation
Viva Voce |
75
25 |
36
|
Note:
Dissertation and Viva-Voce, to be evaluated by one External and one Internal Examiner. In case of dispute in evaluation of the project, the decision of the external examiner will be final.
